Mega Brands launches first app

Mega Brands has launched its first iPhone app, aiming at the pre-school market.
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Developed by Budge Studios, Mega Bloks Playground was launched to coincide with Mega Bloks' 25th birthday.

Developed especially for young children, the game lets players build their own toys by stacking stack rocks and pieces of wood to build structures.

"What better way to celebrate 25 years of Mega Bloks, than by taking the founding construction toy to a whole new level for today's preschoolers with our first-ever iPhone/iPad app,” said Jean Gauvin, content and creative director at Mega Brands.

"With the help of Budge Studios, we are thrilled to bring the Mega Bloks world to life for pre-schoolers, ages two to five, in an interactive digital platform with Mega Bloks Playground, a new creative and innovative way to build and play with Mega Bloks, while developing fine motor skills,” added Gauvin.

The game features two playable Mega Bloks buddies, a boy and a girl, who interact with a full set of in-game elements, such as swing sets, slides, see-saw, playful animals, a lake with a sailboat, and a hot air balloon.

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