Mega Bloks has teamed with the TV presenter Jenni Falconer. The new celeb mum will work closely with Mega to help launch and promote its new core pre-school construction brand, Mega Bloks First Builders.
Targeting parents of pre-school children, the marketing campaign is to include a photo shoot with Falconer, where the TV presenter will engage with a variety of Mega Bloks toys, as well as a Q&A session, media intervies, online support and press and event appearances.
Tge campaign will focus on Falconer’s life as a new parent, and how playing with Mega Bloks toys can help benefit children’s development and learning in early years.
"We are absolutely thrilled to be working with Jenni on the exciting launch of our Mega Bloks First Builders range," said Pete Fuller, marketing manager at Mega Bloks UK.
"As a new mum, she is the perfect choice for the brand, and her down-to-earth and friendly nature makes her a guaranteed hit with mums across the UK."
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