Mega backs Iron Man 2 range

Mega Brands is backing the launch of its Iron Man 2 construction lines with a dedicated marketing and PR campaign.
Author:
Publish date:
Social count:
0
3960_mypictr_300x300.jpg

The firm will be running extensive in-store retail promotions and online activities ahead of the film's launch on April 30th, as well as running a PR campaign focusing on editorial coverage, competitions in boys comics and partnership opportunities with Marvel.

Further new products and promotions will be launched in the autumn when the Iron Man 2 DVD is released.

Products include Iron Man 2 Buildable Metalons, plus larger Iron Man & War Machine Techbots that come complete with a display stand and working launchers.

Also available are the 74 piece Buildable Vehicle Assortments which comprise of the Mark III Jet Boat and the War Machine Chopper Escape which transform into cool race pods for different battle situations. Sets also include collectible characters, Iron man sticker sheets and special parts.

The 46 magnetic piece Tri Armor Iron Man & Suitcase play set includes three sets of 6-inch buildable armours, all compatible with the Buildable Metalons.

Each of the three armours can be built and taken apart in seconds plus all the pieces fit into the iconic Tony Stark suitcase that is the replica from the film. 

The Hall of Armor buildable set is made up of 170 pieces and is one of the largest play sets in the range. It comes complete with a three-foot fly-wire for real flight technology and lever-controlled trapdoor. The Hall of Armor also includes a film themed sticker sheet and an Iconic Iron Man helmet storage case and play set.

Lastly, the Whiplash Showdown with 100 buildable pieces allows boys to construct and recreate the iconic battle between Iron Man & Whiplash.

Related

1647_mypictr_300x300(2).jpg

Cast Iron certs

Hasbro?s 2010 offering will be lead by Iron Man 2. Elsewhere there?s news in games and girls, plus a comeback for Tonka. Oh, and Beyblades are back...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.