Mattel has kick-started its Max Steel global marketing campaign with the launch of www.maxsteel.com.
The interactive website will enable boys to join the online adventures of the action hero Maxwell McGrath and his out-of-world friend Steel.
It will also allow users to meet the character, take on villains in the online game, watch videos, discover secrets and unlock their hero by joining the site.
Boys Marketing Manager, Drew Crockett, explained: “This is just stage one of our extensive marketing programme to introduce boys to Max Steel. The new site really brings the brand to life and with its great content; it will keep boys coming back to the site again and again.”
Max Steel will be making its 26 episode debut on Nickelodeon's Nicktoons this April.
Read the full story on Licensing.biz.
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