Mattel's Batman toys inspire new animated movie launch

DC Entertainment is launching a series of animated movies and shorts inspired by Mattel and Fisher-Price's popular toy lines.
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DC Entertainment is to launch a series of animated movies based on its popular Justice League toy lines from Mattel and Fisher-Price.

Batman Unlimited: Animal Instincts will launch on May 12 this year as a direct to home-video animated movie, featuring Batman, the Flash, Red Robin, Nightwing and Green Arrow.

Warner will also produce 22 two-minute shorts inspired by the Batman Unlimited toys. Variety reports that the shorts will be available for free via digital platforms as well as a companion app.

Batman Unlimited action figures from Mattel are rolling out across toy retailers now.

Meanwhile, the DC Super Friends toy line, inspired by the fisher-Price Imaginext action figures will be turned in to a series of 15 three-minute animated shorts.

“We are excited to continue to forge new ground with our long-time partners Mattel and Fisher-Price to build on the success of these popular toy lines by bringing the play pattern to life through this original content that we will be able to offer across multiple content platforms,” said Brad Globe, president of Warner Bros. Consumer Products.

Diane Nelson, DC Entertainment president, added: “We are thrilled to be working with our warner Bros., Mattel and fisher-Price colleagues to create new Batman and DC Super Friends kids’ content.

“These new animated projects will offer all new Batman, Superman and Wonder Woman adventures that seamlessly jump from toybox to screen.”

DC Super Friends will see the arrival of new toys based on its animated content, including a Joker Laff factory, new Batcave and books.

Doug Wadleigh, senior VP and general manager, Mattel Toy Box, concluded: “It is a true complement that our evergreen DC Comics toy lines have inspired a whole new universe of storytelling that will dramatically expand kids’ imaginative play with their favourite super heroes.”

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