Mattel's Angelina Ballerina line hits John Lewis

Figures, play-sets, dolls and plush now available to back up new CGI programming.

Author:: Samantha Loveday
Publish date:: Apr 13, 2011

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Hit Entertainment and Mattel have teamed up with John Lewis for the launch of the new Angelina Ballerina toy line, which complements the fresh CGI programming.

Master toy partner Mattel has created figures, play-sets, dolls and plush, with the launching running alongside the CGI TV series currently airing on Nick Jr.

To read the full story on sister site, Licensing.biz, simply click here.

Agreement could be sealed as early as this week for £500m, say reports.

Firm welcomes the Hit talent under the direction of Fisher-Price Executive Vice President, David Allmark.

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Vehicles, play-sets, role play and plush make up new collection.

Rumours suggest the toy company is the frontrunner in the sale.

Former Disney Consumer Products Executive, Edward Catchpole joins the firm.

President and COO to depart after the closing of Hit's acquisition by Mattel.

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$680 million deal sees Thomas & Friends join portfolio, along with other key pre-school brands.

New partners, new products, new content and new events for the pre-school brand.

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