Mattel has appointed a new director of consumer products for the UK and Nordics.
After ten years, Simon Price is returning to the firm to take on the role as Mattel continues on its ‘journey towards being the best in class for consumer products partnerships.’
Between 2002 and 2004, Price spent his early career working with Mattel’s sales team before joining The Walt Disney Company to work in sales and marketing as well as category management.
In 2006, he was promoted to category director for the UK toy and consumer electronics business and played a key role in the licensed proposition for Toy Story 3.
Most recently, Price has been responsible for driving new business and strategic partnerships across marketing and licensed products for Universal Music Group.
“Simon brings with him a wealth of experience built within key licensing businesses in the UK toy industry,” said Dominic Geddes, VP and country manager, UK, Ireland, Netherlands and Nordics.
“I am confident with his skills and experience he will keep us on our journey towards being best in class for consumer products partnerships and executions.”