Mattel unveils Barbie iDesign

New interactive gaming experience debuts at the 2008 Consumer Electronics Show (CES) in Las Vegas.
Publish date:
Social count:

The Barbie iDesign features a CD-ROM computer game, USB-connected scanner and 200 collectible cards.

The range of cards includes different hairstyles, tops, bottoms, dresses, shoes, accessories and fashion models. When scanned and loaded onto a computer, players can enter different modes of play such as the Design Studio, Fashion Runway and Designers Club.

Rosie O’Neill, spokesperson, said: “Based on the success of Barbie Girls, we know girls love experiencing the core play elements of the Barbie brand in a tech-based way. Barbie has had a nearly five-decade long relationship with girls because she continues to evolve as girls evolve. The launch of Barbie iDesign and the expansion of demonstrate Mattel’s continued commitment to delivering category-leading play experiences by staying at the forefront of girls’ trends.”

Currently available in the US, price points for the game and accessories range between $4.99 and $29.99. There are no details yet on UK availability.

Mattel is participating at the CES’ Sandbox Summit, a series of conferences on how technology influences the ways children play and learn. 


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.