The Barbie iDesign features a CD-ROM computer game, USB-connected scanner and 200 collectible cards.
The range of cards includes different hairstyles, tops, bottoms, dresses, shoes, accessories and fashion models. When scanned and loaded onto a computer, players can enter different modes of play such as the Design Studio, Fashion Runway and Designers Club.
Rosie O’Neill, spokesperson, said: “Based on the success of Barbie Girls, we know girls love experiencing the core play elements of the Barbie brand in a tech-based way. Barbie has had a nearly five-decade long relationship with girls because she continues to evolve as girls evolve. The launch of Barbie iDesign and the expansion of BarbieGirls.com demonstrate Mattel’s continued commitment to delivering category-leading play experiences by staying at the forefront of girls’ trends.”
Currently available in the US, price points for the game and accessories range between $4.99 and $29.99. There are no details yet on UK availability.
Mattel is participating at the CES’ Sandbox Summit, a series of conferences on how technology influences the ways children play and learn.