Mattel unveils Barbie album

Firm teams up with Universal Music TV to launch compilation album Barbie ? let?s all party.
Publish date:

The album features several number one hits and exclusives from artists including Cheryl Cole, Rihanna and Pixie Lott. The album also opens with the new version of the 90s hit Barbie Girl re-mixed for a new generation.

Mattel Brands licensing director Claire Atherton commented: “We are delighted to be working with Universal Music TV. This is a fantastic compilation album that will appeal to girls everywhere.”

The album will hit shelves on November 30th and will be supported by an extensive marketing campaign including advertising, online activity and PR.


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