Mattel to make more bald Barbies for cancer patients

The doll – named Ella – was developed by the toy giant as a way of helping young children with cancer understand and come to terms with their situation.
Author:
Publish date:
baldbarbie.jpg

Mattel has promised to manufacture more bald Barbie dolls for children with cancer.

The doll – named Ella – was developed by the toy giant as a way of helping young children with cancer understand and come to terms with their situation.

Ella – featuring a bald head and a selection of wigs – debuted in 2012, but instead of hitting toy shops, were distributed to hospitals around the US.

Now, following an online petition conducted by a mother of a cancer patient, Mattel has promised it will be increasing its Ella output.

Melissa Bumstead started the petition after she discovered the hospital where her four year old was being treated for leukemia, was soon to run out of the dolls.

Within three months, the petition had over 100,000 signatures. Mattel then got in touch with Melissa and promised to manufacture more Ella dolls and distribute them to children’s hospitals across the country.

CBS Local reports that Mattel told the Bumstead family that they plan to distribute the new Ella dolls in August with the goal of making new ones each year.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019