Mattel to launch Hot Wheels, Barbie and American Girl nabi tablets

Each will boast digital content, experiences and accessories specific to each brand.
Publish date:
Social count:

Mattel is to launch a line of Hot Wheels, Barbie and American Girl nabi tablets next month.

Each will boast digital content, experiences and accessories specific to each brand, including creating movies starring American Girl dolls, launching digital Hot Wheels tracks or putting together a Barbie comic strip.

“In launching these tablets we looked to give young fans of Barbie, Hot Wheels, and American Girl an incredible new way to get inside the worlds of their favorite toys and interact with them in exciting and different ways," said Jim Mitchell, general manager of Fuhu.

"Meanwhile, as always, we are glad to be able to provide parents with the peace of mind they have come to expect from the nabi brand.”

The Barbie tablet features dozens of Barbie-themed apps, games, and videos including apps that allows users to explore potential careers with Barbie, and create comics and watch the Barbie Spy Squad series.

The Hot Wheels tablet boasts videos that teach kids about the science of Hot Wheels cars and tracks such as resistance, friction and gravity. It also comes with a custom bumper and racing sound effects.

Finally, the American Girl tablet includes more than 70 apps, videos, and games featuring both American Girl characters and creative craft ideas.

All three tablets debut in the US in October for $79.99.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.