Mattel tipped to win Bratz case - ToyNews

Mattel tipped to win Bratz case

Reports from the US are tipping Mattel to win big in its copyright case against MGA Entertainment.
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Mattel is arguing that when the Bratz doll was designed by Carter Bryant, he was still a Mattel employee, therefore income from the sale of the doll including direct sales and licensing fees must accrue to Bryant's former employer.

Potential damage fees to be awarded Mattel, in the event a California court rules in its favour, could range from $360 million to $500 million.

Sean McGowan, an analyst at Needham and Company, quoted by Bloomberg, forecasts a status quo or better terms for Mattel. Court victory would spell higher value of Mattel stocks, he believes.

Mattel's case rests on its contention that Bryant designed Bratz while still a Mattel employee and surreptitiously sent his drawings to MGA. However, the firm says his 1999 employment contract with Mattel specifically spelled out that the toymaker could claim rights to his designs which he made while still employed by them.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.