Mattel teams with StartApp to launch digital stickers, emojis and gifs

Brands including Barbie and Hot Wheels will be given a raft of new digital extensions.
Publish date:

Mattel has launched a new partnership witn Israeli-founded mobile ad start-up StartApp.

Start-Up is now Mattel's premiere partner for digital stickers, emojis, wallpapers, gifs, mobile app themes, avatars, memes, and related apps for a number of Mattel’s global consumer brands.

“We are exceptionally excited to join forces with Mattel to help them reimagine their iconic brands for today’s world,” Gil Dudkiewicz, StartApp’s co-founder and CEO.

“Through this partnership, we will draw upon our extensive experience in the mobile industry to expand on Mattel’s efforts to bring their brands to a new and exponentially more connected generation.”

StartApp was founded in 2010 and currently partners with over 230,000 applications and has more than 470 million monthly active users worldwide.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.