Mattel teams with StartApp to launch digital stickers, emojis and gifs - ToyNews

Mattel teams with StartApp to launch digital stickers, emojis and gifs

Brands including Barbie and Hot Wheels will be given a raft of new digital extensions.
Author:
Publish date:
Social count:
0

Mattel has launched a new partnership witn Israeli-founded mobile ad start-up StartApp.

Start-Up is now Mattel's premiere partner for digital stickers, emojis, wallpapers, gifs, mobile app themes, avatars, memes, and related apps for a number of Mattel’s global consumer brands.

“We are exceptionally excited to join forces with Mattel to help them reimagine their iconic brands for today’s world,” Gil Dudkiewicz, StartApp’s co-founder and CEO.

“Through this partnership, we will draw upon our extensive experience in the mobile industry to expand on Mattel’s efforts to bring their brands to a new and exponentially more connected generation.”

StartApp was founded in 2010 and currently partners with over 230,000 applications and has more than 470 million monthly active users worldwide.

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.