Mattel taking Barbie to big screen?

Barbie-based cinema release could be Mattel?s next step.
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Mattel has hinted that it is looking to produce a film or possibly even a TV series based on Barbie, following the brand’s successful move into DVDs and online.

The firm is currently looking for partners to help produce the show, according to Richard Dickson, senior vice president and the man in charge of the Barbie brand.

Speaking at the annual MIPTV conference, Dickson said: “We are evolving ourselves into our own media company. Theatrical releases are certainly part of our strategic agenda."

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