Mattel takes over ToyNews

The company has taken over the news section of the site to highlight its Fisher-Price brand.
Author:
Publish date:
1901_mypictr_300x300(2).jpg

The hijack, which you can see here, is part of Mattel's new marketing push focusing on developmental milestones.

Demonstrating the company’s full breadth of product, from birth right up to pre-school and beyond, as well as expertise in development through play, the campaign takes in sponsorship, print partnerships, in-store and PR.

Central to the programme, Fisher-Price has developed a series of Milestones icons, representing key developmental stages that will feature throughout the campaign and help parents choose the product that will suit their own little one’s stage.

The campaign covers event sponsorship, print and online advertising and PR and in-store promotions.

To read more about the Fisher-Price marketing campaign, simply click here.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019