The hijack, which you can see here, is part of Mattel's new marketing push focusing on developmental milestones.
Demonstrating the company’s full breadth of product, from birth right up to pre-school and beyond, as well as expertise in development through play, the campaign takes in sponsorship, print partnerships, in-store and PR.
Central to the programme, Fisher-Price has developed a series of Milestones icons, representing key developmental stages that will feature throughout the campaign and help parents choose the product that will suit their own little one’s stage.
The campaign covers event sponsorship, print and online advertising and PR and in-store promotions.
To read more about the Fisher-Price marketing campaign, simply click here.