Mattel has signed VMC Accessories Ltd to produce a range of licensed accessories for its popular brand, Monster High.
The product range will see a collection of both summer and winter accessories including headwear, earmuffs, scarves and gloves, as well as sunglasses, belts and more.
The range from the children’s licensed accessories specialist is scheduled to launch this July, extending Monster High’s presence in the UK kids fashion market.
“We are delighted to be working with Mattel on the Monster High brand,” said Laura Sumner, commercial director as VMC Accessories.
“Mattel provides great creative assets and we have got some fab products in development including a new range of Technical and Gadget Accessories.”
Helena Mansell-Stopher, senior licensing manager, Mattel UK, added: “VMC is a leader in the accessory category, with its great creative handwriting and retail relationships we are excited to be partnering for Monster High accessories.”