Mattel signs Secret Saturdays

Firm becomes global master toy licensee for new fantasy adventure series, hoping it will be new Ben 10.
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Cartoon Network Enterprises has appointed Mattel as the global master toy licensee for The Secret Saturdays, the series which follows a family of world saving adventure scientists who cross the globe on various jaunts.

According to World Screen, Mattel will be producing a wide range of toys inspired by the series including action figures, play-sets and role play items. The collection is due in autumn 2009.

To read the full story on our sister site, Licensing.biz, click here.

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