Mattel signs Secret Saturdays

Firm becomes global master toy licensee for new fantasy adventure series, hoping it will be new Ben 10.
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Cartoon Network Enterprises has appointed Mattel as the global master toy licensee for The Secret Saturdays, the series which follows a family of world saving adventure scientists who cross the globe on various jaunts.

According to World Screen, Mattel will be producing a wide range of toys inspired by the series including action figures, play-sets and role play items. The collection is due in autumn 2009.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.