Mattel signs BB twins in ad deal

The firm's latest marketing campaign for the Barbie Girls MP3 Player airs on TV today.
Publish date:
Social count:

Mattel has commissioned Samantha and Amanda Marchant, the twins from Big Brother, to appear in the Barbie Girls MP3 Player TV ad.

The campaign features the twins interacting with the unit and demonstrating the new Barbie Girls website.The campaign will run until Christmas on all major channels.

Kirsty Bullen, Girls Marketing Manager said it’s the first time local celebrities have been used to promote the brand.

“We were really impressed with the twins; not only how much they genuinely love Barbie but how much our target market audience connects with them,” Bullen said.

“We were surprised at the reaction that children gave us to the twins.They thought they were such fun and represented the essence of what the Barbie brand stands for – being who you wanna be and making dreams come true - which is everything the twins have achieved.We are delighted to be working with them on this project,” she said.

The website has attracted over six million registered users since its launch in April this year, according to Mattel, with 50,000 new users signing up each day. The MP3 Player allows users to access extra content online.



Mattel signs Sugababes

Mattel has teamed up with girl band the Sugababes to create a new themed Barbie doll collection, which will hit stores in May.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.