Mattel shuffles marketing pack

Mattel UK has appointed Erica VanKamp as its new director of marketing UK and Ireland.
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VanKamp joins from Mattel Canada were she was sales director. She has been with Mattel for over ten years and previously held leadership roles in the Girls’ marketing team and latterly the Wal-Mart sales team in Canada.

Erstwhile marketing director Jackie Jordan will undertake the newly created role of regional marketing services director.

The new position will play a key role in the development of the marketing organisation within Europe.


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