Mattel shows off Batman, He-Man toys at Comic-Con

Masters of the Universe and other licensed toys for 'fanboys and fangirls' on display.
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Mattel is showcasing a range of licensed toys at Comic-Con in San Diego.

The toy giant is celebrating Masters of the Universe’s 30th anniversary at the show, with a new Vykron Ultimate Eternian Champion figure and Hot Wheels Volkswagen Drag Bus on show.

It is also showing off the Monster High Scarah Screams Doll, Polly Pocket DC Comics Villains Set (pictured), DC Comics Vertigo Death and Ghostbusters Dana as Zuul toys for girls.

“This year heralds significant milestones for Mattel as we commemorate our decade long presence at SDCC, creating unique show exclusives,” said Doug Wadleigh, senior VP of global brands marketing at Mattel.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.