Mattel secures master toy rights to Jurassic World - ToyNews

Mattel secures master toy rights to Jurassic World

The toy rights to the franchise were previously with Hasbro.
Author:
Publish date:
Social count:
0
0 Jurassic World.png

Mattel has won the worldwide master toy rights for Jurassic World.

The brand was previously with Hasbro, and under the terms of the deal, Mattel will design, produce and bring to market a wide variety of toys inspired by the franchise, including the next film set for release in 2018.

“We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,” said Chris Sinclair, Mattel’s chairman and CEO.

“Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise.”

The deal, beginning in July 2017, spans a wide variety of products, including action figures, play-sets, vehicles, games, plush, role-play, preschool, and activity toys. Initial products will hit shelves in early 2018.

“We are looking forward to collaborating with Mattel and broadening Jurassic World products worldwide," said Vince Klaseus, president, NBCUniversal Brand Development.

"The appetite for the franchise globally is stronger than ever with consumers wanting more. Mattel’s global support, creativity and category approach to expand our franchise makes them the best choice to partner with for this brand, bringing innovation, technology and a host of new ways to play."

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.