Mattel has published its fourth Global Citizenship toy manufacturing safety report: 'We Believe Play Matters'.
In a nutshell the report looks at the quality and safety of Mattel's products, reducing its impact on the environment and investing in philanthropic partnerships.
Here's some of the actions Mattel is taking to operate responsibly:
- In 2011, Mattel established its Standards and Practices function to ensure that content achieves its intended purpose of inspiring play, while at the same time being appropriate, responsible and reflective of its consumers' needs.
- Also in 2011, Mattel adopted the Sustainable Sourcing Principles to guide the company's procurement of paper and wood fiber used in its packaging and products.
- The Mattel Signature Partner Program includes strategic partnerships with organisations such as the Special Olympics, the Children's Hospital Association, Make-A-Wish, Playworks, Save the Children and Mattel Children's Hospital UCLA.
"We are thrilled to be able to share with our consumers the progress we're making as a responsible member of the business community," said Lisa Klein, senior vice president, Corporate Responsibility, Mattel.
"We're also excited to give an inside look into how we are working toward our vision for creating the future of play through the goals we've set."
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