Mattel promotes Waybuloo with Hamleys - ToyNews

Mattel promotes Waybuloo with Hamleys

Fisher-Price marked the end of the six-week run of its Waybuloo window with a Yogo Fun Day.
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Throughout the Cbeebies' show, simple yoga moves, called Yogo, are featured and Fisher-Price brought this to life in store throughout the day.

Children's yoga expert, and consultant to Waybuloo, Fenella Lindsell, provided yogo demonstrations for visitors to the store and provided some relief from the hustle and bustle of the busy half-term day in store.

Children could also participate in storytelling and arts and crafts sessions as well as take home a copy of the Waybuloo magazine and a balloon.

Senior brand manager, Fisher-Price character brands, Ben Parkhouse commented: "We were absolutely delighted with how the day went. It was amazing how many young Waybuloo fans made the visit to the store to enjoy yogo with the experts first hand.

"Their response to our product range was really positive and sales on the day were excellent as we've seen across the whole of retail. We were also really pleased to see just how broad the age range of kids following show was."


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