Mattel pleased by "strong results" in Europe

Worldwide gross sales for 'Other Girls Brands' rise 56 per cent in Q1, driven by Monster High.
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Mattel's CEO Bryan G. Stockton says he is "very pleased" with the performance of the firm's girls portfolio and sales in Europe.

Sales of Mattel's Monster High doll brand are on the up - again.

"Worldwide gross sales for Other Girls Brands were up 56 per cent, driven by Monster High", said Mattel in its first quarter 2013 financial results.

During 2012 the brand helped Other Girls Brands rise 57 per cent year-on-year.

Mattel saw its worldwide net sales grow seven per cent overall in Q1 2013, helping its share price rise to an all-time high.

Earlier this year Mattel's share price soared to a 14-year-high, as reported by ToyNews back in February.

Also in Q1 2013, Barbiesales dipped two per cent, Hot Wheels fell three per cent, Fisher-Price was down seven per cent and American Girl was up 32 per cent.

"Overall, 2013 is off to a solid start, demonstrating the strength of our global portfolio of brands, countries and customers," said Bryan G. Stockton, Mattel Chairman and Chief Executive Officer.

"We are very pleased with the performance of our girls portfolio and the strong results across all regions, particularly Europe.

"We continue to see the first quarter as our pre-season and we remain focused on a strong 2013 and delivering in the all-important holiday season."

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