Mattel names CPLG as licensing agent for Eastern Europe

From January 1st, 2017, CPLG will cover these key new territories, looking after Mattel and HiT’s core brands, including Thomas & Friends, Fireman Sam and Bob the Builder.
Author:
Publish date:
mattelres.gif

Mattel has appointed CPLG as its licensing agent for Balkans, CIS, Baltics, Ukraine, Czech Republic, Hungary and Slovakia.

From January 1st, 2017, CPLG will cover these key new territories, looking after Mattel and HiT’s core brands, including Thomas & Friends, Fireman Sam and Bob the Builder.

“As we continue to expand our Mattel footprint across markets and ignite momentum with our properties, we are very excited to partner with CPLG to represent our brands in the emerging territories of EE and to further expand our growing portfolio of consumer products in these markets,” said Diana Sakellarios, Mattel Consumer Products, emerging markets Europe, Middle East and Africa.

Maarten Weck, MD, CPLG Northern Europe, added: “We are extremely happy to have entered into this exciting representation.

“Mattel has some of the most iconic brands and we are looking forward to extend the consumer product presence in EE and to be working with the local teams to support the brand presence at retail.”

Related

Big screen beckons for Mattel Creations

The new division has a slate spanning live-action movies, video games, TV shows based on the American Girl and Barbie brands, as well as feature-length specials for Fireman Sam, Thomas & Friends and Bob the Builder.

barbie 000.png

Mattel inks stationery deal with Maped Helix

‘Barbie, Hot Wheels Thomas & Friends and Bob the Builder are iconic brands and alongside these, we will continue to innovate and deliver a wide-range of fun educational products’, says Maped Helix’s Gray Richmond.

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019