Chinese family media and entertainment firm, UYoung, has inked a new deal with Mattel that will see the toy company develop toys for its new boys’ action series BattleClaw.
As the global master toy partner, Mattel will launch games, action figures and other items inspired by the series, whilst also managing the global licensing and merchandising for the property.
The 2D animation is set to launch on Chinese state broadcaster CCTV on November 25th 2016, with the toys to follow soon after.
“We are very excited and proud to have produced the first Chinese property to attract such a major international toy deal,” said Lisa Zhong, president of UYoung.
“On seeing BattleClaw, Mattel immediately recognised its high quality and its international toyetic appeal. At UYoung we remain committed to creating and developing world-class animated content which appeals to both Chinese and international markets.”