Mattel makes Irish PR drive

Mattel has appointed O'Leary as its new agency for Ireland for the run-up to Christmas.
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O’Leary is a bespoke consumer PR agency based in Dublin that will represent all Mattel brands, including Barbie, Hot Wheels and Fisher Price, in the run up to the busy gift giving season.

Mattel Director of Marketing Erica Zubriski explained: "This appointment reflects Mattel’s commitment to increasing consumer awareness in the Irish market, and is an important component of the company’s overall marketing strategy."

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