Mattel launches The Connectors campaign for Hot Wheels

The team will star in a series of videos designed to inspire boys to become 'ultimate track masters'.
Publish date:
Social count:

Mattel has launched a new Hot Wheels campaign in the form of The Connectors, a group of four boys who each represent their own racing personality.

Nic (Imagination), Danny (Speed), Tom (Design) and Matt (Action) will star in a series of 11 videos released across nine weeks that see The Connectors completing different Hot Wheels challenges to inspire boys to become the ultimate track masters.

The challenges are also brought to life with an innovative toy range for spring/summer including the TV advertised Track Builder Spiral Stack-Up and Super Speed Blastway, whilst autumn/winter sees the launch of the Nitrobot Attack and Track Builder Volcano Blast. All tracksets work together or connect to other sets.

The campaign is supported with a multi-platform marketing programme to engage boys with the characters and challenges. Activity includes YouTube advertising and partnerships with a leading boy’s magazine and the Scouts Association including impactful advertorials and digital activity.

Check out The Connectors in action below:


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.