Mattel launches new site

Mattel has signed a deal with Viacom Brand Solutions and Nickelodeon to showcase its product range online.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Designed to target parents and children in the lead up to Christmas, the micro-site, www.nick.co.uk/mattel, includes video to play out TV ads, product information and links to official sites and purchase options.

The deal was brokered between Damon Garwood, account manager at VBS, and business director Dan Coleman at Mindshare.

Bobi Carley, director of kids at VBS, said: “This has been a fantastic year for online with the toy trade now having discovered the benefits that targeted online campaigns can bring.Mattel has a strong TV and licensing relationship with Nickelodeon, and this is an exciting start to fully integrating the brands.”

VBS is the sales house for Nickelodeon, MTV, VH1 and Parmount Comedy.

Related

5_Pocoyo.jpg

Toy industry site hits record numbers

The ToyNews online service, which has revolutionised communication and recruitment within the industry, achieved its highest ever traffic during October - and has signed deals with GoogleNews and Newsnow, amongst others.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.