Mattel launches Flashdance Barbie

New licensing partnership with Paramount sees firm launch limited edition doll.
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Flashdance Barbie comes with a doll stand for display, and the iconic sweatshirt and leg warmers from the film’s most memorable scene.

The doll will be available to collectors from July 1st and will be sold at Comic-Con and via the Barbie Fan Club.

Flashdance, the Oscar-winning 1983 film, became a cultural sensation when the film was first released in 1983. It delivers a mix of music, drama and dance. The film won the Oscar for the song Flashdance: What A Feeling.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.