Mattel inks deal with ITV Studios

The deal will see ITV Studios develop Mattel's board-game brands into TV formats and multi-platform properties.
Publish date:
Social count:

As part of the deal, announced at ITV Studios Global Entertainment will also distribute the content worldwide.

Barry Waldo, vice president of worldwide entertainment at Mattel said: “We are delighted to be announcing our first-ever global TV format and multi-platform deal in collaboration with ITV Studios.

"As the world’s leading toy and games manufacturer, we believe our unrivalled portfolio of instantly recognizable brands will translate perfectly on screen.

"ITV Studios has already started developing several of our biggest and most popular games into a compelling slate of TV and multi-platform opportunities that will be launched to content providers around the world this autumn.”

The new agreement will include some of Mattel’s best-known games brands such as Scrabble, Pictionary and Uno.

Lee Bartlett, managing director of ITV Studios said: “We’re delighted to be working with Mattel in bringing their unique collection of family entertainment brands to life for millions of viewers and users.

"These great properties come ready made with huge built-in fan-bases, the ideal situation for any content provider around the world.”

Remy Blumenfeld, director of formats at ITV Studios added: “The line-up of Mattel properties gives us the chance to offer broadcasters some really popular pre-sold-concepts with immense flexibility.

"Games such as Scrabble and Pictionary are immediately recognizable brands that we can integrate into a brand new gaming format or develop as stand-alone formats with our broadcast partners around the world.”

The deal was brokered by ITV Studios and Creative Artists Agency on behalf of Mattel.


Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.