Mattel heats up Hot Wheels

Range to be backed with new loyalty programme across TV, online and press.
Author:
Publish date:
Social count:
0
1791_mypictr_300x300(2).jpg

A new season of Team Hot Wheels, will run throughout 2011 and will build on the success of last year’s campaign that saw 90,000 boys aged four to nine years-old join up.

This year’s virtual racing championship will be backed with an extended partnership with Cartoon Network. In addition to streaming all four races, a series of Team Hot Wheels magazine-style shows will also feature an aspirational mix of real-life racing footage, extreme stunts and famous racing faces.

A new website – www.teamhotwheels.co.uk – will see boys earn points for their team by playing games, undertaking challenges and engaging with content from real-life footage of the world of racing to extreme Hot Wheels stunts.

Print and editorial PR activity will help raise awareness of the programme, as well as key Hot Wheels products among boys and mums.

Large-scale high profile competitions will also run throughout the year giving consumers the chance to experience real-life racing Hot Wheels VIP-style.

Boys marketing manager, Jonathan Kirkley, said: “2011 will be a stand out year for Hot Wheels. This engaging initiative is just one element of the exciting multi-platform marketing campaign that will run throughout the year bringing to life the speed, power, performance and attitude of Hot Wheels in a totally new way.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.