Mattel enjoys lift for WWE toy line

Brand is out-performing the total action figures category and the rest of the world, says NPD.
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British fans are continuing to boost the WWE brand, with Mattel's toy line enjoying sales growth of five per cent across the portfolio (source: NPD Data Action Figure Supercategory, Value, March 2012).

The number four action brand (source: NPD Action Figure Standard Category, Value, March 2012) is out-performing the total action figures category and the rest of the world.

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