Mattel encourages young game designers with new Star Wars Bloxels

The firm has teamed with Pixel Press and Disney to launch the Star Wars themed playset that teaches kids to be designers of their own video games.
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Mattel and Pixel Press have teamed with LucasFilm to launch Star Wars Bloxels, a new line that encourages youngsters to create their own videogames.

Bloxels provides kids with a video game creation platform with which they can act as a game designer, artist, storyteller, publisher and player. The line is designed to give them an introduction to the world of video game development.

Already used as a tool within classrooms, Bloxels help kids understand the basics of coding.

With the new Star Wars range, kids can play a Darth Vader or Luke Skywalker as they navigate the Star Wars galaxy. Aspiring game developers and designers can use the Death Star themed gameboard and coloured blocks to customise and build their stages and watch their game world come to life with the Star Wars Bloxels app.

Once the preliminary design is uploaded, kids can customise the game’s graphics into a Star Wars galaxy by choosing from different environments such as Hoth, Jabba’s Palace, Mos Eisley, the Ewok Village or the Death Star.

Sven Gerjets, chief technology officer at Mattel, said: “Through our collaboration with Pixel Press, as well as Disney and Lucasfilm to bring Star Wars Bloxels to store shelves, we are continuing our tradition of creating products that enable learning and development through play.

“Star Wars Bloxels not only give kids the opportunity to enjoy the iconic characters and stories of this iconic franchise in a unique way, but also provides a great entry point for learning coding, programming and game design.”

Mattel’s collaboration with Pixel Press on Bloxels is part of the company’s effort to evolve play by developing connected technology platforms.

Rob Bennet, co-founder and CTO at Pixel Press, said: “Working with both Mattel, the experts in play, and the Star Wars team, who are master storytellers, has ensured that Star Wars Bloxels will be the kind of experience that will not only introduce kids to important skills, but also will be a total thrill for them to play with.

“We can’t wait for little fans to get gaming with their favourite characters.” 


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