Mattel encourages kids' STEM learning with Hot Wheels and Monster High campaign

The toymaker has teamed with coding specialists, Tynker in order to encourage kids to learn the art of computer programming.
Publish date:
Social count:

Mattel has embarked on a new project with coding specialists Tynker to help encourage kids to learn computer programming and engage with STEM subjects.

Brands such as Hot Wheels and Monster High will be coming on board, to provide kids with coding skills.

The partnership has been designed to provide children with access to STEM (science, technology, engineering and maths) related activities, coding and computer science lessons.

So far, Mattel and Tynker have co-developed online coding courses based on characters and content from Hot Wheels and Monster High.

These will now be active on Tynker’s coding platform.

In addition, these courses will provide kids with interactive exercises, tutorials, creativity tools and puzzles designed to make programming fun.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.