Mattel drops SeaWorld Barbie

The move follows a backlash against the theme park over the treatment of its orcas.
Author:
Publish date:

Mattel has dropped its SeaWorld Barbie line following criticism against the theme park over the treatment of its orcas.

“We’re not making the dolls anymore,” a Mattel spokesman told the New York Post.

Mattel claimed it is ceasing production partially over concerns from environmentalists, including the People for the Ethical Treatment of Animals.

The government had investigated SeaWorld after a trainer drowned while working with an orca and the 2013 documentary Blackfish saw a broader audience begin to question the company’s treatment of its animals.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019