Mattel has revealed the launch of a new board game inspired by the escape room trend that has swept cities worldwide, in the form of Escape Room in A Box: The Werewolf Experiment.
The announcement was made at Gen Con 2017, the annual gathering of tabletop game fans in Indianapolis, USA.
In 2016, 13.4 million people in the US alone participated in Escape Rooms inspiring this new game which gives players one-hour to solve puzzles, crack codes and find hidden clues to thwart a mad scientist's plot.
"We are continuing to expand our games business with on-trend and relevant games, and Escape Room in A Box is the latest addition to the growing Mattel Games portfolio," said Ray Adler, senior director, Global Games at Mattel. "We know that in a digitally focused world, consumers are gravitating toward social game play. This new introduction brings friends and families together to re-create the thrill captured in the entertainment experience."
The game challenges teams to solve both physical and mental puzzles to unlock clues to free themselves before time runs out. Once players open the game they have been exposed to a virus that will turn them into werewolves. Players are given one-hour to solve 19 puzzles and find the codes to open three-locks to ultimately escape the virus, and the room.
To enhance gameplay, players can connect to the Amazon Alexa to keep track of time, ask questions and play a special soundtrack. The game will be available this November for $29.99 at retailers across the US, with a European release TBC.