Mattel continues Barbie schools resource

Online portal for teachers supports the I Can Be range.
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The Barbie I Can Be collection focuses on the doll's many careers and offers girls the opportunity to play out a wide variety of careers in an age appropriate way.

This year the doll range is led by Barbie’s career as an Architect, as well as additional careers of Chef, Movie Star, Computer Engineer, News Anchor and Pet Vet.

Teachers are able to tap into the brand for the second year running with the Barbie I Can Be Schools Resource.

The schools resource portal, www.barbieicanbe.co.uk, offers a range of activities, including new resources for this year, based around the doll's latest career as an architect. A range of lesson plans have also been designed by education experts to encourage girls and boys aged five to 11 to ‘try on’ different careers.

The launch of this year’s resource has been promoted through direct to school communications, supported by a series of print and online education press adverts.

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