Mattel challenges designers

Firm turns to automotive industry to design and create Hot Wheels die-cast vehicles.
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Mattel has announced the selected designs of its first Hot Wheels Designer’s Challenge, to coincide with the brand’s 40th anniversary next year.

The designs will form the basis of a new product line, which will be available in Spring 2008.

The designs include a Dodge XP-07, Gangster Grin, Chevroletor, Honda Racer, Lotus Concept, Mitsubishi Double Shotz and a HW-40.

Geoff Walker, vice president of Wheels marketing, Mattel Brands said: “This is the first time in Hot Wheels history that we've turned outside the company to seek new car designs; and who better to go to than our automotive partners who have been a part of Hot Wheels history for the last 40 years?"

"We couldn't be more thrilled with the results of this program, and we're anxious to see the designs come to life as 1:64-scale models on store shelves next spring,” Walker said. 

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