Mattel celebrates National Super Hero Day with Barbie

A social media push, #BeSuper parties and competitions will celebrate the day, as well as the launch of Barbie in Princess Power.
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Mattel is getting involved with National Super Hero day with the help of Barbie.

In the new Barbie in Princess Power DVD, the toy icon transforms herself into a superhero, inspiring girls to discover their inner strengths and 'celebrate the small and simple acts of being super'.

To mark National Super Hero and to support the recent Barbie release, there will be an extensive marketing programme which includes social media, mummy bloggers hosting #BeSuper parties as well as competitions in key girls press and extensive retail support.

Check out the trailer for Barbie in Princess Power below:

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