Mattel celebrates Angry Birds On Thin Ice release

The new board game is backed with a promotional tour and an Easter TV ad campaign.
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Mattel's Angry Birds On Thin Ice has flown onto shelves.

The launch of the app-inspired board game was celebrated with a media tour where two costumed Angry Birds characters toured London, handing out samples of the game and visiting celebrities like the BBC Radio DJs Chris Moyles and Toby Anstis.

On Thin Ice is also backed by the first ever Angry Birds board game TV advertising campaign, which will run throughout the Easter period.

The action game recreates the gameplay of the app, where players have to catapult birds towards green pig enemies.

At the time of writing Mattel's first Angry Birds board game, Knock on Wood, is the best selling toy on Amazon.co.uk.

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