Mattel builds Trio range - ToyNews

Mattel builds Trio range

New pre-school construction range ready for launch in the autumn
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Mattel’s pre-school label, Fisher-Price, is set to launch a
new construction system, Trio, this autumn.

A new building system specially designed for pre-schoolers, Trio has a unique click and snap technology designed to make it easier for children to build and recognise when they have made the connection.

The collection will be available in a range of play packs, including connectable bricks, sticks, panels, figures and vehicles.

The Basic Play Packs come with easily attachable parts to build a number of different model variations. The Trio Building Set with Storage includes 100 pieces including custom parts such as wheels, chassis and figures for endless creations, as well as a durable tub for convenient storage.

The Basic Trio collection can be used with the City collection, which includes additional parts.

A major marketing campaign will support the launch.

Wendy Hill, senior marketing manager, Fisher-Price explained: “We are really excited to be launching Trio. Its unique design has been specially created and tailored to meet the needs of children as young as three and fills a gap in the building aisle.

"The easy click and snap design allows younger children to get creative and, as it’s a system, it’s designed to grow with children’s imagination.”

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CAMPAIGN OF THE MONTH: Fisher-Price Trio

Trio is a brand new concept in building play, which has been developed in Mattel?s Play Lab. The collection comprises a series of construction play packs at a range of different price points and age suitabilities.

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