Mattel’s pre-school label, Fisher-Price, is set to launch a
new construction system, Trio, this autumn.
A new building system specially designed for pre-schoolers, Trio has a unique click and snap technology designed to make it easier for children to build and recognise when they have made the connection.
The collection will be available in a range of play packs, including connectable bricks, sticks, panels, figures and vehicles.
The Basic Play Packs come with easily attachable parts to build a number of different model variations. The Trio Building Set with Storage includes 100 pieces including custom parts such as wheels, chassis and figures for endless creations, as well as a durable tub for convenient storage.
The Basic Trio collection can be used with the City collection, which includes additional parts.
A major marketing campaign will support the launch.
Wendy Hill, senior marketing manager, Fisher-Price explained: “We are really excited to be launching Trio. Its unique design has been specially created and tailored to meet the needs of children as young as three and fills a gap in the building aisle.
"The easy click and snap design allows younger children to get creative and, as it’s a system, it’s designed to grow with children’s imagination.”