Mattel brings Octonauts toy launch forward

Unprecedented demand makes launch date of the new Fisher-Price toys earlier than planned.
Author:
Publish date:
Social count:
0
1031_mypictr_300x300(1).jpg

Mattel says that parents and children have been 'so desperate to get their hands on the new Octonauts collection', that the firm has pulled out all the stops to bring them to shops sooner than planned.

Over the last eight months, parents have been trying to track down toys and many have taken to making their own toys at home with cardboard and sticky tape, sharing tips on YouTube and Facebook.

Fisher-Price marketing manager, Wendy Hill, commented: "Consumer demand for this toy collection is like nothing we’ve seen before. We’ve been getting calls from parents on a daily basis desperate to hear when the toys will hit the shelves. Finally we can say – the toys are out."

According to Medimetire/ BARB (Period: 01/01/2011- 31/03/2011), Octonauts is the number one animated series for children aged four to six on CBeebies and is number two for kids aged four to six across all channels.

The new collection will include an Octopod Play-set, vehicles and figures. The range will be priced between £5-£35 and is available now from retailers across the country.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.