Mattel brings Apples game to Facebook

Mattel's popular Apples to Apples Facebook game has been launched in the UK.
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The debating game already has a US Facebook fan-base of 500,000 consumers, and will now be available for UK consumers to play online.

The application will introduce consumers to the game-play of the original game with an online taster.

Mattel marketing director, Erica Zubriski, commented: "This is part of an ongoing strategy to extend reach and to engage consumers in the game-play of new launches. Apples To Apples’ exciting, unpredictable nature and hilarious results are brought to life perfectly online. This application is a great, social way to engage new players who may not have tried the game before."

You can find Apples To Apples Application on Facebook at
http://apps.facebook.com/applesukapp/

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