Mattel Brands Consumer Products grows its UK team

New hires and promotions strengthen firm's licensing division.
Author:
Publish date:
Social count:
0
5_Mattel logo.jpg

Mattel UK is expanding its licensing team to support its global strategic initiatives and the growth of its licensing portfolio.

Bethan Parry takes on the newly created role of retail development manager, managing the retail planning and customer marketing for Mattel's Consumer Products business.

Parry's remit will be focused on supporting the firm's licensees' product placement at retail and driving co-ordinated brand programmes at key accounts, together with Mattel UK's account managers.

In addition, Helena Mansell-Stopher has been promoted to senior manager, Mattel Brands Consumer Products UK Category Management. She now oversees all Mattel licensees operating in the UK.

Another newly created role, Mansell-Stopher will be focused on building and implementing the firm's category strategies by brand for the existing portfolio and all new IP launches.

She will work closely with Mattel UK's brand management teams under the leadership of Jenny Watson, the firm's new marketing director, to build and amplify key marketing initiatives across all categories of business.

Both Parry and Mansell-Stopher will report to Johanne Broadfield, senior director for Mattel Brands Consumer Products UK & Eire, Russia and Eastern Europe.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.