Mattel and Tomy strike Thomas deal

The agreement grants Fisher-Price an exclusive licence to Trackmaster earlier than originally planned.
Publish date:
5_Thomas Trackmaster.jpg

The firm has agreed to acquire the exclusive distribution rights to Thomas & Friends Trackmaster for Europe, Middle East, Africa and India effective June 1st 2010.

The addition of the Trackmaster range will build on Fisher-Price’s existing licensing agreement with Hit Entertainment, which will see the company launch a range of die-cast vehicles and play-sets from January 2010.

Tomy will continue to sell pre-school Thomas & Friends products until December 31st 2010.

David Allmark, general manager and senior vice president at Mattel, explained: “We would like to thank Tomy and HIT Entertainment for their support and agreement to have Fisher-Price take on exclusive ‘Trackmaster’ rights ahead of the planned dates. 

“Continuity of supply and commitment to a strong marketing programme across Europe will compliment the 65th Anniversary celebrationplanned by Hit Entertainment for Thomas & Friends. The agreement is in the best interest of all parties.”

Robert Mann, chief executive Tomy Europe, commented: “We fully support this transition so as to maximise the potential of the Thomas & Friends brand in 2010. We will continue to hold and support the pre-school rights throughout 2010 and look forward to developing sales during this exciting 65th year of activity.”

Peter Byrne, executive vice president for International consumer products for Hit Entertainment added: “This is terrific news for everyone connected to the Thomas business.

"2010 is a landmark year for the brand and we look forward to having Fisher-Price firing on all cylinders in the important second half of the year. Tomy have been an exceptional partner in helping manage this transition.”


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.