The firm has agreed to acquire the exclusive distribution rights to Thomas & Friends Trackmaster for Europe, Middle East, Africa and India effective June 1st 2010.
The addition of the Trackmaster range will build on Fisher-Price’s existing licensing agreement with Hit Entertainment, which will see the company launch a range of die-cast vehicles and play-sets from January 2010.
Tomy will continue to sell pre-school Thomas & Friends products until December 31st 2010.
David Allmark, general manager and senior vice president at Mattel, explained: “We would like to thank Tomy and HIT Entertainment for their support and agreement to have Fisher-Price take on exclusive ‘Trackmaster’ rights ahead of the planned dates.
“Continuity of supply and commitment to a strong marketing programme across Europe will compliment the 65th Anniversary celebrationplanned by Hit Entertainment for Thomas & Friends. The agreement is in the best interest of all parties.”
Robert Mann, chief executive Tomy Europe, commented: “We fully support this transition so as to maximise the potential of the Thomas & Friends brand in 2010. We will continue to hold and support the pre-school rights throughout 2010 and look forward to developing sales during this exciting 65th year of activity.”
Peter Byrne, executive vice president for International consumer products for Hit Entertainment added: “This is terrific news for everyone connected to the Thomas business.
"2010 is a landmark year for the brand and we look forward to having Fisher-Price firing on all cylinders in the important second half of the year. Tomy have been an exceptional partner in helping manage this transition.”