Mattel and DHX Media launch new kids' content partnership

The two will develop multi-platform content inspired by Mattel’s hit Bob the Builder, Fireman Sam, Little People and Polly Pocket properties.
Author:
Publish date:
Social count:
0
0 0newbob.png

Mattel has entered into a long-term partnership with DHX Media to develop and distribute a raft of new children’s content for Bob the Builder, Fireman Sam, Little People and Polly Pocket.

Together, Mattel and DHX Media will jointly fund, co-develop and co-produce new episodic, short-form and long-form content, designed for a variety of traditional and digital platforms.

The partnership will take effect from January 1st, 2016, when DHX Distribution will manage global sales of existing and new content for Bob the Builder, Fireman Sam, Little People and Polly Pocket.

Mattel will oversee global brand management and all other line of business.

“Today’s announcement is a major step forward in our ongoing strategy to dramatically accelerate content creation and distribution on a global scale,” said Catherine Balsam-Schwaber, chief content officer of Mattel.

“As a recognised leader in kids and family entertainment, DHX is ideally suited to help us maximise content creation and distribution across multiple channels and geographies.

“Importantly, this relationship also creates the potential for future content, licensing and franchise development collaborations between Mattel and DHX.”

Dana Landry, CEO of DHX Media, added: “Mattel is a truly iconic company and this deal builds upon DHX’s existing strategies for long-term global growth.

“The partnership creates an amazing opportunity to amplify these celebrated Mattel franchises throughout the world.”

Related

0 0creations.png

Mattel Creations SVP Christopher Keenan on the business' first year, new Barbie content and plans for Thomas & Friends

Mattel launched its new content and entertainment hub, Mattel Creations, earlier this year, but already the studio is redefining the company’s wider approach to TV, film and digital for some of its biggest brands, including Barbie, American Girl and Thomas & Friends. Robert Hutchins talks to Christopher Keenan, SVP of content development and production at Mattel, about the latest developments for the blossoming studio.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.