Mattel and Classic Media celebrate 25 years of She-ra

She-Ra's 25th anniversary year sees the firms roll out commemorative programmes.
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Mattel will release collectibles on throughout the year, including a She-Ra action figure.

Classic will release the first season of the Princess of Power series on DVD and through digital downloads on iTunes and Hulu. In addition, for the first time, the entire series is coming to DVD in She-Ra: The Complete Series 25th Anniversary Edition. The box set will include collectable stickers, an iron-on and an episode guide.

“As the most powerful woman in the universe, She-Ra continues to add her strength to our collector portfolio,” said Scott Neitlich, manager, action play marketing, Mattel.

“Being able to give fans new collectibles and keeping our heroine relevant after 25 years through new adaptations is a true testament to the iconic stature of She-Ra.”

“One of the original female superheroes, She-Ra combines femininity with strength, and in so doing is a timeless symbol of empowerment for women of all ages,” said Nicole Blake, EVP, global marketing and consumer products, Classic Media.

“Countless male superheroes have been reintroduced to today’s audiences—now, celebrating the 25th Anniversary, is the time for She-Ra.”

She-Ra, also known as Princess Adora, is the twin sister of He-Man (Prince Adam) and the lead heroine in the Masters of the Universe franchise.

Since her debut, She-Ra has starred in 93 cartoon episodes, a Christmas Special (He-Man and She-Ra: A Christmas Special), more than twenty Princess of Power book titles, twelve issues of She-Ra comic books and in six quarterly issues of the Princess of Power Magazine.


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