Mattel and Born This Way Foundation launch Lady Gaga-inspired Monster High doll

Zomby Gaga has been created to 'champion kindness, instill bravery, and build a world where young people celebrate their differences'.
Author:
Publish date:
Social count:
0

Mattel and Born This Way Foundation have launched Zomby Gaga, a Monster High doll inspired by Lady Gaga.

The character has been created to 'champion kindness, instill bravery, and build a world where young people celebrate their differences'.

Led by Lady Gaga and her mother Cynthia Germanotta, the Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. Mattel and Born This Way formed a partnership last year and the Zomby Gaga doll launch coincides with a donation to the Foundation to continue to further this joint mission.

"Monster High was developed with a break frame aesthetic and storyline around inclusivity and kindness," said Lori Pantel, senior vice president and general manager, Mattel Girls Brands.

"Our partnership with the Born This Way Foundation and the development of Zomby Gaga help reintroduce the brand's purpose to a new generation of fans."

The doll was designed by Lady Gaga's sister Natali Germanotta and inspired by one of her iconic looks created by Zombie Boy in her "Born This Way" music video.

"My sister and I came up with the creative concept for Monster High by looking back at some of her best and most inspiring characters," said Natali Germanotta.

"This Zomby Gaga doll is brave, strong and 'born this way' – which shows through in everything from her clothes, her bio and her music video. It has been incredible to work with Mattel and their amazing team and we cannot wait to share our collaboration."

Zomby Gaga will hit shelves later this month.

Image placeholder title

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.