Turner CN Enterprises has outlined its retail plans to back the launch of the Ben 10: Omniverse toys from Bandai.
Promotional activity will run with toy stores including Toys R Us, The Entertainer, Smyths Toys Superstores, Argos, Hamleys and Toymaster, in one of the company's largest retail initiatives to date.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.